Before you
Launch
Resources at your fingertips. Find everything you need to grow Rental.
Before you
Make the most out of Rental
Identify the products you want to offer on Rental
Firstly, Consider the products that you want to offer on rental. Which products will your customers want to rent and why, also consider which products can be used as showcases or to drive in buy-now type sales after the rental has completed. Consider bundling a set of products together on rental to allow a customer to easily experience your offering. Finally, look into the future and start to save returns or B-grade stock to offer on rental when you launch.
Tell your customers that Rental is Coming Soon
The best way to ensure you hit the ground running with revenue through rental is tell your existing customer base that its coming. Use this to generate interest in the products you want to offer rental on and to get feedback on which products your customers want to rent.
Use all the channels you have available including social media, in-store and on your website. If you have a customer email list, this would be a great new offering to update your customer base on.
Shout about your new offer on Social Media
Shout about Rental on Social Media. You can download a series of banners designed specifically for the various social media platform by following the Marketing Assets link in the Resource Centre. By telling customers about specific products or bundles you can drive in revenue and hit the ground running when you launch.
Order your in-store marketing material
Prepare your store and order your point-of-sale marketing material, by placing this in your store before you launch, you can start to build up interest in your new offering helping to get customers interested in rental.